In collaboration with Switch Five, we wanted to bring something different to the parking lot of Bikepark Châtel.

The Parking Jam was all about celebrating downhill culture with a whip-off, a long jump contest, cold drinks, loud bass music and a proper event with just chill people.

But more than just launching another brand, we wanted to show what Rednecks Downhill is really about: a vibe, a community, and a good excuse to bring riders together around bad ideas that somehow turn into good memories.

Exactly how Rednecks Downhill was meant to start.